Streamlining rental management with a centralised operating system

Solving fragmented operations in rental real estate.

Rental property operators manage complex workflows across properties, tenants, contracts, payments, and teams. Yet fragmented systems and manual processes make it difficult to maintain visibility, control performance, and scale efficiently.

These challenges lead to three critical problems:

• Revenue leakage: Vacancies, delayed renewals, and missed pricing opportunities reduce rental income.
• Operational complexity: Managing multiple properties, tenants, and services creates repetitive tasks, disconnected workflows, and higher operating costs.
• Disconnected data: Scattered property, tenant, leasing, and financial information makes it difficult to gain actionable insights and make timely business decisions.

Building an intelligent operating platform for rental real estate

Enosta partnered with Smartos to build and scale a connected PropTech ecosystem, bringing property operations, customer management, financial workflows, and rental services onto a unified data foundation.

Designed for operational efficiency and long-term scalability, the platform connects fragmented workflows, enables automation, and lays the groundwork for AI-powered insights and smarter business decisions.

Beyond product development, Enosta supported Smartos through brand repositioning and digital marketing to strengthen its market presence and accelerate growth.

Smartos Operation Core

A centralized property management system for rental housing, office buildings, and coworking spaces, connecting daily operations, customer data, financial workflows, and reporting.

• Property & Booking Management: Manage multiple properties, spaces, bookings, and occupancy from one platform.
• Customer & Contract Management: Centralize tenant profiles, contracts, rental history, and service information.
• Billing & Financial Management: Automate invoicing, track payments and expenses, and streamline financial reconciliation.
• Maintenance & Asset Management: Track assets, manage incidents, and coordinate maintenance tasks.
• Operational Reporting: Monitor occupancy, revenue, and property performance to support better business decisions.
• Third-party Integrations: Connect with external services such as e-invoicing, Zalo notifications, TTLock, VNPay, and Tingee.

Smartos Web/App

Customized, branded web and mobile solutions that connect property operators directly with their customers while integrating with Smartos' core management platform.

• Branded websites and applications tailored to business needs
• Online property discovery, booking, and service requests
• Online payments and billing information
• Incident reporting and tenant communication
• Seamless integration with centralized property operations

Smartos Booking

A property listing and booking platform connecting rental property providers with potential tenants.

• Enable property operators to publish and manage rental listings.
• Help tenants discover properties based on their needs.
• Simplify property inquiries, viewing appointments, and booking processes.
• Connect rental discovery with property management workflows.

Smartos Help Centre AI Assistant

An AI-powered support assistant designed to help users navigate Smartos PMS and access product guidance more efficiently.

• Provide instant answers to common product-related questions.
• Guide users through platform features and workflows.
• Enable 24/7 automated assistance for routine support inquiries.

Digital Marketing

Enosta supported Smartos' market growth through an integrated digital marketing strategy focused on brand visibility, lead generation, and customer acquisition.

• Market Research & Growth Strategy: Analyze market trends, competitors, customer segments, and performance data.
• Content & Creative Production: Develop social media content, graphic assets, and motion videos.
• Performance Marketing: Manage and optimize Google Ads and Meta Ads campaigns.
• SEO: Improve organic visibility and attract relevant search traffic.
• Sales & Investor Materials: Develop pitch decks, company profiles, and sales materials.

Brand Repositioning

Enosta supported Smartos in evolving its brand identity to reflect its vision as a data-driven PropTech platform.

• Refine brand positioning and messaging around intelligent rental property operations.
• Establish consistent brand communication across digital channels.
• Develop visual identity and brand assets aligned with Smartos' evolving product ecosystem.

From product vision to scalable execution.

1. Ideation and design: User insight interviews and market research · AI tools to build proof-of-concept features · Design system and UI/UX for mobile and web
2. Development: Admin app and web platform for the PMS · White-label solution for client customisation · Smartos Booking website · Third-party and payment integrations
3. Deployment: Admin app on App Store and Google Play · Continuous feature releases
4. Launch and grow: Multi-channel marketing on LinkedIn, Facebook and Google
5. Maintain and scale: Ongoing improvements and new strategic features

A scalable PropTech platform with measurable technical and business impact.

• Built a centralized, scalable platform connecting property operations, financial workflows, and customer data.
• Enabled workflow automation, third-party integrations, and customized solutions for different rental business models.
• Established a foundation for data-driven operations and future AI-powered capabilities.

• 500+ properties across Vietnam and Canada, with 12K+ rooms actively managed.
• $9.21M in Gross Transaction Value (GTV) recorded from January to August 2026.
• 2.1× MRR growth over seven months in 2026.
• 2.5× revenue growth in 2025 compared to 2024.
• 90%+ of customers acquired through marketing channels, supported by increased brand visibility and SEO performance.